heraldry

noun

1. The profession or art of devising, granting and blazoning coats of arms, tracing genealogies and ruling on questions of protocol or rank.“Rouge Dragon Pursuivant is a specialist in heraldry at the College of Arms.”
2. An armorial ensign along with its history and description.
3. Pageantry.“Onlookers were impressed by the rich and colorful heraldry.”