hot button
From WikiWord, the free dictionary
English
Definitions
noun
- A central issue, concern or characteristic, especially one that motivates people to make a choice
- The principal desire that a salesman needs to "hit" in order to make a sale
- An emotional trigger; something that arouses strong emotion or opinions.
adjective
- Arousing intense reactions; eliciting strong emotion or controversy.“The newspaper published articles on the hot-button issues on the front page to attract attention.”