personalization

From WikiWord, the free dictionary

/ˌpɜːs(ə)nəlaɪˈzeɪʃən/ English

Definitions

noun

The act of personalizing something, or adapting it for somebody's needs or tastes.
The act of personifying; personification.

Related words

Synonyms

customize customization customisation customizable personalisation individualisation individualization discrimination custom branding tailoring customizing pinkification prettification cutesification petting

Rhymes

trepidation indignation exhilaration veneration elation condemnation gratification inclination aspiration desolation

References