persuasion

noun

1. The act of persuading, or trying to do so; the addressing of arguments to someone with the intention of changing their mind or convincing them of a certain point of view, course of action etc.
2. An argument or other statement intended to influence one's opinions or beliefs; a way of persuading someone.
3. A strongly held conviction, opinion or belief.“It is his persuasion that abortion should never be condoned.”
4. One's ability or power to influence someone's opinions or feelings; persuasiveness.